Easier Said Than Done: Three Laws of Fundraising Dynamics
If you want effective fundraising copy, start with a professional writer who knows fundraising. Then
support that writer with:
- Someone else who really knows fundraising copy, to help the writer polish it up to its best.
- Someone who knows the strategy of the project at hand to make sure it accomplishes what it’s meant to accomplish.
- A fact-checker, to make sure there’s nothing untrue or inaccurate.
- A proofreader to hunt down errors.
These are functions, not people, so they can be done by fewer than four individuals.
Stay tuned for more exciting discoveries from us here at Easier Said Than Done Laboratories! FS