Easier Said Than Done: Three Laws of Fundraising Dynamics

We’ve been hard at work here at Easier Said Than Done Laboratories on the holy grail of fundraising — a new Unified Theory of Fundraising. I’m happy to announce some breakthrough discoveries: Three Laws of Fundraising Dynamics that will give you the theoretical platform for great fundraising.

The first law
There’s a clear inverse correlation between the complexity of a message and its effectiveness at motivating people. In layman’s terms, the more you say, the less people listen.