Three Keys to Online Ease

MMRF's online donations grew from $68,000 in 2002 to $154,000 in 2004. And then went up again in 2005 to $200,000. Scott Santarella, executive director and CAO of the organization, credits MMRF's marketing push with the success. "We would send e-mails out as reminders to people for our annual appeals, for Mother's Day, for memorial donations, for events, whatever we had happening. We began to attach all of our promotional pieces with the opportunity for people to go on the Web site and donate electronically," he says.