This economic-opportunities organization needs to get more personal with visitors and potential donors.

By Sarah Durham and Farra Trompeter

In summary, Seedco’s Web site will be helpful for program partners, the media and other professionals. But it has yet to create a site that engages and inspires individuals — especially donors — to get involved, stay connected and take action. FS

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Companies:
Big Duck Studio

Sarah Durham Author's page

Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).

Farra Trompeter Author's page

Web Watch: Seedco