‘Think Boldly and Have Audacious Goals’

Unfortunately, Pallotta says, the system of values that nonprofits are expected to follow is preventing them from accomplishing their goals. He explores these ideas and ways to overcome them in his book, “Uncharitable: How Restraints on Nonprofits Undermine Their Potential.”

“There is a certain irrationability when it comes to charities,” Pallotta says. “There is this dividing line between charity and business. Charities can’t spend on advertising, they can’t pay their staff. Hollywood can make a multimillion dollar movie that fails, but a charity can’t experiment with a new fundraising tool without fear.”