Affinity Credit Card Offers
After checking out their Web sites, I was pleased to see that the National Wildlife Federation, the Wilderness Society and the Second Amendment Foundation disclose the amount they receive when someone uses their affinity cards. On a whim, I also checked the Web sites of some other organizations the Bank of America Web site lists as affinity-card partners. Here’s what I found, as the nonprofits’ Web sites describe what they receive:
* Humane Society of the United States: 25 cents for every $100 in purchases.
* National Wildlife Federation: 20 cents for every $100 in net retail purchases.
* Wilderness Society: $5 for each account opened and 0.5 percent of all retail purchase transaction dollar volume.
* Second Amendment Foundation: 10 cents every time the card is used.
* Arbor Day Foundation: $50 for each new card activation and 1/5 of 1 percent of net retail purchases.
* Easter Seals: 25 cents for every $100 in purchases made.
* Defenders of Wildlife: 2 cents for every $10 of purchases.
Pros and cons
Over time, and with enough card members participating, it adds up and does contribute “free” revenue to the bottom line for unrestricted program use. And the card is a tangible, everyday reminder to donors of their commitment to a nonprofit’s cause, which we can theorize strengthens the nonprofit’s bond with the donor.
But there’s also a downside. Credit card companies reserve the right to change the terms at any time. As the stack of affinity card DISCLOSURE SUMMARY documents outline, “Account and Agreement terms are not guaranteed for any period of time; all terms, including the APRs and fees, may change in accordance with the Agreement and applicable law. We may change them based on information in your credit report, market conditions, business strategies, or for any reason.”