Affinity Credit Card Offers
Inevitable when we live in a world where coffee cups have caution warnings. But in the interest of building rapport with donors, it feels more like, “Warning: The relationship you are about to enter into is not extremely hot!”
The Wilderness Society and Humane Society of the United States didn’t offer me anything in addition to the affinity card itself, under the same terms as all the others. But HSUS did include my choice of cards, either with a four-color image of puppies or one with kittens. None of the others gave that option.
A little different
The HSUS package also was unique in that its letter was a departure from the rest. With the exception of a line about the American Flag Windshirt in the Second Amendment Foundation letter, the other letters are near verbatim, all about the benefits of the card. Only the name of the nonprofit and the signer changes from one to the next. And with the exception of the Wilderness Society’s letter, which is signed by a Bank of America senior vice president, all other signers are individuals at the nonprofit.
HSUS President and CEO Wayne Pacelle signs the only letter in the mix that recognizes my support of the organization and talks about our shared “vision of celebrating animals and confronting cruelty to all animals.” Only then does the letter go on to make the case for “the only card program that helps support the HSUS every time you use your card to make a purchase” and all of the card’s benefits to me.
And those were the ones I was most interested in — the specifics of exactly how much the HSUS would receive as a result of my use of the affinity card. Only the HSUS package provided them. The DISCLOSURE SUMMARY insert stipulates, “For every $100 in purchases that you make with this card, $0.25 helps support The Humane Society of the U.S.”