The Case (Studies) for Social Media
"[Epic Change CEO and Co-Founder] Stacey Monk and her crew over there just do an awesome job," says Frank Barry, manager of professional services at fundraising software provider Blackbaud. "They've done it two years in a row and raised a lot of money very quickly — purely through social-media channels."
The 2010 Tweetsgiving event is scheduled for Nov. 24-26.
This Place Matters
When most people think of preservationists, they think of large organizations that protect vast landmarks like the Grand Canyon or Yellowstone Park. But the reality is, preservationists come in all forms, from saving a local park or theater to preserving local forests, and the National Trust for Historic Preservation wanted a reliable way to convey that to prospective members and donors.
So NTHP set out on a social-media campaign to help rebrand the idea of a preservationist in the public view and to garner support for itself and for local preservation organizations across the country. Integrating Google Maps and Flickr into its existing This Place Matters campaign — in which members and preservationists were invited to tell their stories of places in their communities that mean a lot to them — NTHP created a microsite for the campaign.
There, visitors could place virtual flags on the organization's Google Map of the U.S. and share why a specific place mattered in the comments. Further, visitors could upload photos of the sites on NTHP's Flickr page, and NTHP provided a This Place Matters sign that they could print and display in their photos. A slideshow was created on the microsite.
The response was swift: 725 individuals participated in the campaign — 20 percent of whom made both Google Map and Flickr photo submissions. More than 1,000 photos were uploaded, and 582 of the 725 participants were not members of NTHP. Beyond the numbers, the campaign successfully allowed NTHP to create a two-way dialogue with its supporters and rebrand its image.