The Case (Studies) for Social Media
Epic Change is a small nonprofit organization missioned to amplify the voices and impact of grassroots changemakers and social entrepreneurs. One of the ways it does that is through its Tweetsgiving initiative.
Being a small organization that does just about all of its communication and outreach via social-media channels, it has built a large presence on Twitter. And in 2008, it launched the Tweetsgiving campaign. Essentially, Tweetsgiving is a 48-hour event where Epic Change encourages participants to express their thanks using social-media tools. The process is simple. Epic Change lays out the four-step process on its microsite:
• Step 1: Share your gratitude. Share whatever you're thankful for on Twitter, your blog, Flickr, Facebook, YouTube, or blip.fm. Include the #tweetsgiving tag and a link to TweetsGiving.org so we can share your grateful heart with the world!
• Step 2: Give. Contribute in honor of whatever you're thankful for. Each $10 donation brings us 1 brick closer to a classroom, orphanage/dormitory, library and cafeteria at the #twitterkids' school in Arusha, Tanzania, or helps us fund a future Epic Change project.
• Step 3: Spread the love. Most importantly, repeat step #1 as often as possible until noon EST on Thursday, November 26th, 2009. Then: Follow @TweetsGiving & RT often to fill your stream with global gratitude. (Update your avatar with the twibbon below) (Follow 1800Flowers on Twitter & they'll donate $1 per new follower to Epic Change.)
• Step 4: Follow the story. With e-mail sign-up and Twitter, Facebook and RSS feeds.
Through the sheer power of social media, Tweetsgiving raised more than $10,000 in 48 hours in 2008, enough to build a classroom in Arusha, Tanzania. In 2009, it raised more than $41,000 and was mentioned more than 22,000 times on social-networking sites. The microsite also acknowledges donors who've given $100 or more through Tweetsgiving as its Top Turkeys.