easiersaidthandone: The Curse of Too Much Mail
Even one piece of dumb, misdirected, irrelevant junk mail is too much. Even one appeal that fails to connect or treat a donor with respect is too much. Even one self-absorbed, look-at-me, brand-cop-driven message is an annoying mailbox-clogger.
But relevant mail is always welcome. It fits into the donor's world. It's about her. It talks about things she cares about. It's relational, real, and makes her feel empowered and connected. Make your fundraising like that, and you'll get fewer too-much-mail complaints — even if you send a lot of mail.
But here's the kicker: You will still get some of those complaints. Because you don't decide what's relevant for your donors. They do.
Keep this in mind: Asking and giving are deeply blessed acts. They are part of what makes us fully realized, conscious, connected, spiritual human beings.
Nearly all your donors want to give to you. They stand with you on your cause. They respect you. They look forward to hearing from you. They want the connection, the power and the joy. Don't deprive your donors of that.
Unless the aliens really are invading. In that case, all bets are off. FS