Doing What's Right
I urge every nonprofit and consultant to become a member of the DMA Nonprofit Federation and to adhere to — and promote — ethical behavior.
We operate thanks to the public trust. Countless hurting people depend on nonprofits. Countless donors entrust their resources and their dreams to nonprofits. We must never be afraid to do what’s right. As Dr. King pointed out, society’s punishments are small compared to the wounds we inflict on our soul when we look the other way.
(Note: Tom Harrison is past vice-chair of the DMA Nonprofit Federation.)