Ring of Fire
One of the biggest reasons he doesn’t want to automate the Rutgers program, he adds, is that it would eat up too much space in the call center, cutting the number of seats. The New Brunswick center has about 40 seats, while the Camden site can hold up to 50.
One bit of advice from Brennan: Don’t be afraid to max out a new program too quickly.
“I say the sooner we can get people giving, the better,” he says. “Rutgers graduates 8,000 to 10,000 people a year, and they’re instantly thrown into the calling pool.
“Sure, you can expect slower growth after you maxed out your program, but you should still grow a little every year. If not, then something’s wrong,” he adds. “Either you’re not soliciting everybody; the new idea for the year wasn’t so great; or your approach, case for support or program strategies have become stale.”