Case Study: MEOW!

There aren’t a whole lot of ways to get innovative with a monthly giving program, but pithy campaign names are important — both for the program itself and for the giving tiers that comprise it.

So what are we looking at here? A monthly program, to be sure. An Electronically Withdrawn Monthly program that results in an Orderly way of normalizing donations. E.W.M.O.? Oh, come on ... M.E.O.W! The Monthly Electronic Orderly Withdrawal program.