From Snoring to Soaring
Katya: Who in the nonprofit world has aced a creativity plot?
Kivi: I love the Heifer International founder’s story. The founder, Dan West, was ladling out milk rations to hungry children when he thought, “These children don’t need a cup — they need a cow.” From there, the whole idea of providing livestock to poor families was born. The families not only get livestock to provide food and income for themselves, but when their cows or goats have babies, they pass them on to other families in need, continuing the cycle of lifting families out of hunger and poverty.
Katya: And last, the connection plot?
Kivi: This one is a little harder to pull off without sounding sappy or forced, but once again, with the right elements, it’s easy. These are the bridging-the-gap stories and “big meaning in small events” stories. Start with a small, specific situation or event, and then look for the larger connection to the greater human experience. These stories usually have a little surprise or epiphany in them that really drives the point home. You’ll see connections between the people in the stories and also between the storyteller and the reader. Interplast’s blog (www.interplast.org/action/blog.html) has some great connection stories about the doctors who are correcting birth defects in developing nations. FS
- Heifer International