The Debate Over Fundraising Costs
It's a hot-button issue, indeed, but it's time to turn the focus to the right things.
Sensationalistic headlines aside, from a legal and ethical perspective, these cases can be reduced to two issues:
1. Was the fundraising honest? For example, did the nonprofit accurately describe its programs and do what it said it would? Did it value its gifts-in-kind honestly?
2. Is the nonprofit organization contractually and practically in control of its own marketing and budgets (including its lists), or has it ceded de facto control to an outside party?
- Companies:
- Direct Marketing Association
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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