Anniversaries can serve as an indicator to potential donors that your organization has stamina and isn’t a fly-by-night operation. However, it’s always critical to remember that donors never provide you with a reward
for past service. Donors always contribute toward a current or pending situation. A sense of urgency almost always is a requirement to any successful fundraising campaign. So proceed with your anniversary campaign … but put most of your focus on the present and future.
How important is proofin your work? Whenever I have a grant application or a direct-mail letter to send out, I perfer to save the $50 it cost to have a professional proof reder review the copy, and simply have someone on staff red it over. Do you agrees with this cost-saving strategery?
Sincerely, Bad Righter
Dear Bad Righter,
Having a professional proofreader review all marketing documents, including direct-mail packages, grant solicitations and annual reports, is vitally important to your fundraising efforts. Spelling errors and poor grammar lead to questions about the professionalism, legitimacy and effectiveness of the organization … and as a result, a diminished chance of
securing a contribution.
Jim Hussey is president of Adams Hussey & Associates. Send questions concerning your fundraising challenges to email@example.com.