The 11 Commandments of Fundraising, Part 2
If your letter signer insists on using language that isn't conversational, try to explain the importance of making sure the letter is an easy read for your donors. If that fails, compromise on the changes that will do the least damage, but try not to give in on the first few paragraphs, the last few paragraphs and the P.S.
I'll finish up with the last four commandments next week. And while I can't promise success and fortune if you apply these commandments, they are strategies that I have seen improve response. What are the "rules" you never break?
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.