The 11 Commandments of Fundraising, Part 2
If your letter signer insists on using language that isn't conversational, try to explain the importance of making sure the letter is an easy read for your donors. If that fails, compromise on the changes that will do the least damage, but try not to give in on the first few paragraphs, the last few paragraphs and the P.S.
I'll finish up with the last four commandments next week. And while I can't promise success and fortune if you apply these commandments, they are strategies that I have seen improve response. What are the "rules" you never break?
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc.. You can follow Pamela on Twitter @pjbarden.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.