THD Announces Wendy Orleman as Vice President, Client Strategy

Thompson Habib Denison (THD), a Moore company, announced the hiring of Wendy Orleman as vice president, client strategy. With more than 20 years of experience leading strategy for nonprofit and commercial clients, Orleman’s industry expertise will support THD’s commitment to client growth and creating meaningful social impact.

Prior to joining THD, Orleman served as senior director of customer strategy at Merkle, leading customer/donor acquisition and retention strategies for both commercial and nonprofit organizations. Orleman developed road maps, test plans, and campaign optimization tactics to meet clients’ business objectives. As part of her rewarding agency career supporting the nonprofit industry, Orleman has proven herself as a strong relationship builder and data-driven marketing strategist.

“It’s an honor to be joining THD and Moore during this dynamic stage of growth,” said Orleman. “Their dedication and investment in people and technology is encouraging and I’m thrilled to be able to bring my expertise and understanding of evolving nonprofit strategies to our growing list of clients.”

In her new role, Orleman will play a key part in codifying THD’s donor journey framework. She will also work closely with Chief Strategy Officer Linda Williams and alongside the THD account team leadership to develop road maps, effective omnichannel strategies, and advance donor-centric program transformation for clients.

“I am excited for Wendy to join us and confident that her diverse marketing career and past experiences with nonprofit organizations, particularly her strength in donor journey strategies, will drive growth for our clients at speed and scale,” said Linda Williams, chief strategy officer at THD.

Source: THD

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