TechTalk: The Mobile Tipping Point
Mobile is set to take over the nonprofit landscape — if it hasn't already.
When I probe a little deeper on the topic of mobile, I hear that they spent some time and money with a text-to-give campaign: Text this short-code to that number to donate $5 or $10. It didn't work too well. Or they spent quite a bit of money on a mobile app, only to be disappointed that so few people downloaded it, and now it needs a software upgrade.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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