TechTalk: Should I Spend More on Facebook or Google?

Facebook hasn't launched a grants program similar to Google, but it should! In the meantime, there are lots of opportunities to become a better Facebook marketer. Become more familiar with your Facebook "Insights Report," which allows you to benchmark other organizations similar to you.

And a final "like" for Facebook: I have noticed that as audiences become more mobile versus desktop, the importance of Facebook increases in driving mobile donation traffic.

Keeping your team focused on your conversion analytics, not just your traffic analytics, keeps everyone on the same page: driving as many online donations as possible from your limited online marketing budget.

Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. Reach him at philip@donationfunnelproject.com