The Changing Face of Memorial Donations
The process automates the donation process and deposits all funds directly into the nonprofit’s merchant account. The funds are available for immediate use. No more well-intentioned envelopes forgotten in suit coat pockets! In addition, the donor receives an immediate donation acknowledgment e-mail as well as a tax receipt from the nonprofit he donated to. It all happens automatically via the Memorial Donations Handler system. Each nonprofit also has login access to the system to receive full reconciliation reporting and donor contact details, which can be downloaded and imported into its database.
The process is streamlined and easy for the funeral home as well as the charity. But most importantly it better serves the donor who wants to make a memorial donation. More than 90 percent of individuals making a memorial donation have stated a preference to make an online credit card donation rather than a donation via check. This is yet another indicator of how individuals are not only comfortable donating online but actually prefer the convenience.
In an environment where many nonprofits are seeing memorial donations decline with the increased trend of cremations, an online method can help increase memorial donations. With more cremations, fewer people are actually visiting many funeral homes. However, more people are viewing service details, visiting the book of memories or even virtually attending a service online.
The reality is that memorial donations are relevant to organizations of all sizes as donors make memorial donations equally to large and smaller local organizations through the Memorial Donations Handler. Online memorial donations have been equally split between large, nationally recognized nonprofits and smaller local organizations. An online system simply enables more charities to be represented in more funeral homes, at more services, and raise more money than ever before. A program such as Memorial Donations Handler is open to any organization regardless of size for a nominal, one-time setup fee and a processing fee for donations made online. There is minimal effort or risk involved in incorporating a growing network of funeral homes for an NPOs' memorial donations strategy.