Tale of an Integrated Fundraising Effort
Direct mail and telemarketing already were integrated, but the necessary next step was beefing up the organization’s ability to raise funds online and join the integration. Ann Crowley, membership director for HRC, says prior to 2003 the organization tended to do online fundraising internally. The process was slow and elementary, Crowley adds, and, as attention turned toward GLBT issues, the organization was unable to handle the level of response on its own. So it turned to online consultancy, Donordigital.