Takin' It to the Streets
FS: How has the Internet contributed to event coordination, awareness and fundraising?
CM: The relatively new phenomena of fundraising via the Internet has been enormously helpful to us, but I don’t think that it has, in any way, fundamentally changed the AIDS Walks. But the overall effectiveness of these fundraising campaigns has helped participants move from asking people who are within arm’s reach to sponsor them to a much more expanded outreach.
FS: How do you think AIDS Walks will evolve?
CM: It will be determined by the nature of the organizers and the organizing campaigns. To the extent that AIDS Walk organizers or the benefiting charities look at the general downward trend in AIDS fundraising and say to themselves, “You know, we need to lessen our investment in our local AIDS Walk because we’re scared we won’t get the kind of return we once got.” We’re already seeing a sharp decline in AIDS Walks [around the country]. By reducing investment, what tends to go with that is reduced professionalism and reduced visibility.