Tag(line)! You're It!
In September there will be an open poll to determine which organizations among the selected finalists are the winners, and winners will be announced in October. Schwartz shared the following testimonials from two of last year's winners on her site:
"We were very pleased to have our tagline recognized by our colleagues in the industry. Our award has given the U.S. Fund extra visibility for its marketing and brand work!"
— Kim Pucci, marketing director, U.S. Fund for UNICEF
"We were thrilled to be selected as the tagline award winner in the Human Services category. We leveraged the award as we rolled out our new brand and kicked off the public phase of our $5M capital campaign. It was highlighted as an achievement in all of our capital campaign foundation grant requests and spotlighted in our agency newsletter and in the local media. And, the media buzz that this award created helped JFCS maximize its marketing efforts without the need for allocating additional dollars in this difficult economy."
— Rose Chapman, president/CEO. Jewish Family & Children’s Service of Sarasota-Manatee Inc.
Schwartz encourages organizations to follow the tagline award news on Twitter at @orgtaglines