Sustainable Mail? — A Q&A With Mal Warwick
We bear a pretty heavy burden as an industry that wastes so many resources in such a profligate manner. Many of the problems are on the commercial side, and I don’t see any lessening of volume among the financial mailers, the catalog mailers and others who use prodigious amounts of paper and transportation costs in delivering all those materials. I personally think that the people in the fundraising side of the business are more likely to be receptive to [corporate responsibility initiatives] and are probably taking more steps. But now everyone must take those steps.
This article also appears in the January 2008 issue of insidedirectmail. For more, go to www.insidedirectmail.com