Study Shows Donations Increase With AI-Powered Donor Data Analytics
Equity Decisions Systems, a provider of AI-driven fundraising technology, and Fund Raising Strategies have completed a multi-organization test proving that AI-powered donor analytics increase non-profit donations and campaign efficiency for house campaigns. The study, conducted across eight nonprofits, used Donor IQ’s behavior-based AI to predict donor giving patterns and optimize fundraising strategy. This new test follows a decade of successful usage of Donor IQ for prospect-based fundraising. The results demonstrate the power of behavior-based artificial intelligence in optimizing donor engagement, increasing contributions, and driving fundraising efficiency from initial contact during prospecting through ongoing management of the donor to maximize lifetime value.
The test was conducted on approximately 90,000 mailing records selected from house lists using Donor IQ’s proprietary AI algorithms. By predicting giving patterns, all of the participating organizations saw a significant increase in net donations compared to traditional donor selection methods. Donor IQ works by identifying previously untapped segments and recoverable lapsed donors, as well as eliminating those segments that fall short.
This comes at a critical time for non-profit fundraising. According to GivingTuesday’s latest report, new donor retention rates have declined for the fifth consecutive year, with only 19.4% of new donors retained year-to-date. This underscores the urgent need for data-driven strategies like AI-driven donor engagement to improve fundraising efficiency and long-term donor relationships.
Fund Raising Strategies, known for its strategic fundraising expertise, provided critical support in implementing and measuring the test’s effectiveness.
“Our mission has always been to help nonprofits maximize their net donations,” said Brian Anderson, Vice President and Chief Information Officer of Fund Raising Strategies. “Using DonorIQ for both prospecting and house campaigns allows us to leverage cutting-edge AI technology to improve fundraising results.”
“We are thrilled with the results of this collaboration,” said David Speights, PhD, CEO and Chief Data Scientist of Equity Decision Systems. “Our AI technology is unique in that it enhances traditional donor segmentation with advanced machine learning, making campaigns more effective.”
With the success of this initial test, Equity Decision Systems and Fund Raising Strategies are in the process of rolling out Donor IQ for house campaigns—offering AI-powered prospecting and house fundraising solutions to more organizations.
Source: Equity Decision Systems
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
