Study: Consumers Expect Recycling Logos
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June 4, 2009, Earth911.com — A new study out of the U.K. suggests that consumers who receive direct mail were “surprised” that a company would not consider putting a recycling logo or message on their direct mail pieces. Conducted by OnePost, an independent postal advice and management company, the survey implies the continued demand for the increased responsibility of producers and marketers to reduce their environmental impact and help their customers to do so as well.
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