StrongMail Acquires Social Media Marketing Leader PopularMedia
PopularMedia's social media marketing platform now serves as the foundation for the "Social Programs" component of StrongMail's social media framework announced earlier this month. StrongMail's Social Programs offering enables direct marketers to create powerful direct-response programs that leverage social media as the next generation of forward-to-a-friend. StrongMail is also leveraging PopularMedia's "Social Notes" functionality, which provides marketers with the ability to easily share email or website content with the most popular social networks.
"StrongMail has made a name for itself in providing email marketers with innovative and powerful tools for driving increased revenues and lowering costs, and adding PopularMedia's solutions to its line-up of products and services will only serve to strengthen its leadership position in the industry," said Jim Calhoun, CEO of PopularMedia. "With the symbiotic relationship between email and social media allowing each to fuel the other, PopularMedia's solutions are a natural fit for StrongMail's customers, and we are happy to be joining their talented team."
About PopularMedia, Inc.
PopularMedia, Inc., helps advertisers and publishers multiply the impact of their online ad campaigns and significantly increase user engagement by wrapping standard online display advertising units with an interactive social media layer. The company's Influencer Ads platform allows marketers to create engaging online experiences that invite consumers to share content, products and offers with their network of friends, relatives and colleagues. Driving these results is a sophisticated, proprietary viral optimization engine that analyzes campaigns for maximum virality and impact. For more information, please visit www.popularmedia.com.
About StrongMail Systems, Inc.
StrongMail’s marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com.