Striking a Communication Balance
A few months ago we started running a section in the magazine called BlogSpot, where we feature four to five of the more thought-provoking or poignant posts from some of the fundraising blogs out there.
As it turns out, I read so many great blog posts, it’s getting harder and harder to get them all in the magazine. So, we’ve decided to run BlogSpot here in the Advisor as well, featuring one or two recent greats.
If you have any suggestions for ones I miss or don’t subscribe to, e-mail me at firstname.lastname@example.org.
Without further ado …
Last week, Jeff Brooks wrote on the topic of e-mail silence — the amount of time between e-mails sent to supporters. It’s a concern for fundraisers afraid of communicating too much with donors. But Brooks’ question: “What about not communicating enough?”
“The in-box is a crowded place,” he wrote. “Not being there doesn’t help you be more noticed. (And the same can be said for direct mail.)”
Brooks recommended organizations test silence lengths for themselves to determine what works for them.
— April 17: “E-mail Silence May Not Be Golden,” Jeff Brooks’ Donor Power Blog (www.donorpowerblog.com)