Strike a Match(ing Gift)!

Another question is timing. Given that a challenge campaign can increase giving by 30 percent, do you use it to pump up donations in a slower part of the year, or do you capitalize on your best giving season, say end-of-year? It's YOUR call, of course, but most signs point to the second option as your best bet.

MJF: Wow, good points that I bet a lot of organizations overlook when they first start looking for matching-gift options.

FS: True, Mary. There's a whole lot to think about when planning, executing and promoting a matching-gift campaign. And, as you know, we have the answers ... right ... here ...

To hear the rest of our conversation with Mary J. Fundraiser and learn important strategies for making the most of your matching-gift challenges, sign up to view our free Fast 15 podcast, "Strike A Match(ing Gift)!"