Strengthening Your Online Presence: Now is the Time
Now is the time
Current economic conditions indicate that competition for donors will intensify. Economically sourcing new prospects, converting them to donors and maximizing their lifetime value is more important than ever. Savvy nonprofits will make the strategic changes and investments required to succeed online, to align to a world where power has shifted to donors and to implement multichannel marketing strategies. Money raised online can now more than justify the start-up costs of online marketing efforts, and is a fraction of the true value created by effectively integrating online marketing with direct-mail and major-donor development efforts.
Vinay Bhagat is founder and chief strategy officer at Convio. This article is excerpted from the article, “Strengthening Your Online Presence: Now is the Time” that originally appeared in the November/December 2008 edition of the Convio Connection newsletter.