Strategies for Creating a Compelling Blog
There are some key things to keep in mind when creating a blog. The big, first question is which blogging software to use, a topic that is the focus of the Idealware report Getting Started With Blogging Software.
Quinn says organizations should consider whether they’ll create the blog in house or hire someone specifically with html knowledge and technical expertise. A basic blog does not require the blogger to have much technical knowledge, but Quinn says if you want the blog to match your organization’s Web site, colors, show your logo, etc., these things are hard to do without technical knowledge. The blogging software that doesn’t require technical know-how doesn’t allow for this level of tailoring.
Other things to think about are the ease of creating posts; the ease of posting photographs; the level of moderation; and the level of support you want. Quinn says some blogging tools offer a high level of support, while others are supported by a community.
“You can go to a forum and get an answer, but there’s no guarantee that anybody will be out there to answer your questions,” she says.
Laura Quinn can be reached via www.idealware.org
To download a copy of the Idealware report Getting Started With Blogging Software, visit http://www.idealware.org/blogging_software/