Strategies for Creating a Compelling Blog

“Having a blog gives them the capacity to post, for instance, information about what they’re doing programmatically day to day, experiences, stuff like that,” she says.

Quinn sees blogs as particularly powerful tools for advocacy organizations.

“Advocacy organizations obviously have things to say, opinions they’d like to share, and it can be a really nice soap box to do that and then also engage the blogging community,” she says, adding that a blog created by a well-known executive director of an organization or a celebrity spokesperson, or even just staff members and volunteers in the field, can be compelling to constituents.