Sprouting a Cause
“Editing text is as simple as editing Microsoft Word,” Deitz said.
Sprouts can be edited at any time, and all copies in circulation are instantly updated. The “projects” tab contains links to all of your active sprouts, Deitz said.
Sprout also allows people to get stats on locations, views and clicks.
Deitz said several nonprofits already are using sprouts, including KaTREEna Plantometer, The Niapele Project, Every Human Has Rights, NTEN’s Nonprofit Technology Conference 2008, and $40 for 40 Years of Fair Housing.
He offered these three tips for integrating Sprout into your work.
1. “Line up partners to promote your Sprout. Widgets allow for seamless collaboration across organizations. Ask bloggers to embed your widget in a post or in their sidebar. Identify several highly trafficked Web sites to feature your widget, and ask supporters to post your widget on their social-networking profiles.”
2. “Make one widget for your nonprofit and one per project. Once you get the hang of creating sprouts, you’ll want to create a widget per project. Since these widgets are easy to create, quick to update and incredibly versatile, there’s no reason not to.”
3. “Track your sprouts and keep them updated.”
“Long after you put your widgets into the world, they will need your attention. Treat your sprouts as if they were the front page of your Web site, but broken into many pieces and distributed across the Web.”