Sound Annual Giving Programs Make Major Gifts Possible

5. Think about ad talk about your annual-giving program as being the essential building block for the future success of your organization’s planned- and major-gift efforts.

With a sound annual-giving program in place, you can and will reap the harvest made possible by the seeds that such programs provide. It all begins with the annual fund.

Alexander “Sandy” Macnab is the president of Chicago-based Alexander Macnab & Co. He can be reached at 800.708.2060. For more information, log on to www.alexandermacnab.com