Ready to ‘Go International’?
At this point you need to move into a detailed market-entry strategy that literally outlines every possible aspect and includes all the due diligence and risk assessments.
Remember, market entry takes many forms: setting up an operation in market, marketing across a border between two countries, in partnership with an existing player in the market (may in time be a merger or acquisition), through an alliance with other organisations or through virtual market entry using the digital world. So a thorough strategy is critical to making the right choice.
Going international is one of the most cutting-edge opportunities in the not-for-profit world today. It isn’t easy. It’s extremely competitive, and it requires considerable resources. But it is most definitely worth it and will most certainly keep your organisation “ahead of the curve” if you succeed. FS
Do you raise money for a U.S.-based nonprofit that recently “went global”? Or perhaps you represent an organization based in Europe or other parts of the world.
Either way, if you’d like to share your story, insights, tips and caveats on issues pertaining to global fundraising, contact FundRaising Success Editor-in-Chief Margaret Battistelli at email@example.com. We’ll be following up on our Global Fundraising Special Report in upcoming issues and in the weekly, free e-letter, FS Advisor. We’d love to hear from you!