Ready to ‘Go International’?

The starting point in our thinking has to be to ask: Why? Perhaps it fits your cause, vision or mission, and by going international you can reach new heights; you could simply have a basic need to expand your operations and build on your success; your domestic market is saturated, and you need to find new, more cost-effective routes to fund programmes; or any number of other reasons that you need to discuss and identify. Several U.S. charities “went international” a few years ago with the sole objective of fundraising. While at the time this met with some success, the general view nowadays is that you need to have a wider set of objectives that link to your vision and brand, and that you should not simply view a market as a cash source.