Don’t Be the Hippie Car of Nonprofits

The more messages you heap onto your message delivery vehicles (pun intended), the more you seem like a raving, wide-ranging, unfocused mess. People will react to your communications the way they would if you’d stuck bumper stickers all over your body — they’ll run the other way. Or cross to the other side of the street.

In other words, no one is going to stick around (ha) long enough to figure out what on earth you stand for if you declare yourself like this.

Katya Andresen is vice president of marketing at Network for Good, a nonprofit organization that helps other nonprofits raise money online.