Social-Media Best Practices: 12 Tips for Making the Best of Any Social Site, Part 1
Build your fan base (just like building your housefile)
As you start to engage with the right individuals and organizations, you naturally begin to build your fan base — it’s the organic way of doing things on the social Web. In addition to that, once you’ve developed a solid presence, part of your fan-, friend- and follower-growth strategy should include promoting your presence on social-media sites to your current supporter base. You can do this by putting social-media links on your main website and sending e-mail communications to your housefile, letting all your supporters know where to find you on the various social-networking sites you participate on.
This helps build your social-network fan base in two ways. First, it gets all those who you have e-mails addresses for to connect with you on Facebook, Twitter and so on. Second, it gives you exposure to your fans' networks and provides the opportunity for many more to find out about you.
Check back next week for tips seven through 12.
Frank Barry is manager of professional services at fundraising software provider Blackbaud. He is also a blogger at NetWits ThinkTank and a guest blogger at Mashable. Reach him via Twitter at @franswaa.