SNICKERS(R) Brand and David Arquette Make a Big Move to Help Feeding America Bar Hunger
Make a "Chomptribution"
In addition to the donation that SNICKERS will make to Feeding America, the brand also worked with the non-profit to provide opportunities for other Americans to support the cause, including:
* SNICKERS will match every donation -- up to a total of $25,000 -- made to Feeding America via the SNICKERS Facebook Page, www.facebook.com/snickers, beginning July 14;
* People can make a $5.00 donation to Feeding America by texting the word "BAR" to 90999** from July 14 through December 31, 2009;
* Consumers can make a cash donation of any size on July 14 and 15 outside Madison Square Garden
As the nation's largest domestic hunger-relief charity, Feeding America feeds 25 million Americans at risk of hunger each year through a nationwide network of food banks and engages the country in the fight to end hunger.
"We're very thankful for the support of SNICKERS," said Vicki Escarra, president and CEO of Feeding America. "The dedication of our corporate partners like SNICKERS, as well as individuals like David Arquette, is critical for us to generate awareness about hunger, as well as continue to provide food to millions of Americans each year who would otherwise go hungry."
For more information about the Bar Hunger campaign, visit the Snickers Facebook Page at www.facebook.com/snickers or www.barhunger.com.
About Mars Snackfood US:
Headquartered in Hackettstown, NJ, Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employs 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate - M&M'S(R), SNICKERS(R), DOVE(R), GALAXY(R), MARS(R), MILKY WAY(R) and TWIX(R); Petcare - PEDIGREE(R), WHISKAS(R), SHEBA(R), CESAR(R) and ROYAL CANIN(R); Wrigley - ORBIT(R), EXTRA(R), STARBURST(R), DOUBLEMINT(R) and SKITTLES(R); Food - UNCLE BEN'S(R), DOLMIO(R), EBLY(R), MASTERFOODS(R) and SEEDS OF CHANGE(R); Drinks - KLIX(R) and FLAVIA(R); Symbioscience - WISDOM PANEL(TM) MX, SERAMIS(R), and COCOAPRO(R). For more information, please visit www.mars.com.
About Feeding America (Formerly America's Second Harvest - The Nation's Food Bank Network)
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.