Little Dogs ... Big Tricks
Fundraising with a tiny staff or budget might seem daunting, but smaller nonprofits can be real powerhouses when 
it comes to raising money.
It's important to remember that a new donor-acquisition program is not about raising revenue; it's about adding new names to your file that you can cultivate through a consistent donor-renewal program.
In fact, new donor-acquisition efforts almost always result in a net loss. Donor acquisition is all about lifetime donor value.
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â
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