Six Tips for Identifying and Evaluating Capital-campaign Prospects
* Using the prospect-rating information, fill out what Farr called “Internal Planning Study” forms, which list board members and donors, their giving history, and the amount the organization estimates they can give during the capital campaign.
* Based on the prospect ratings, come up with a list of the top 100 people of affluence and influence among your constituents. From the list of 100, the planning committee should pick 50 to 65 “must interview” prospects, in priority order.
Lona Farr can be reached via www.farrhealey.com.