Single Touch Systems Launches Mobile Donations Program in Association With CharityCall and Truist
SAN DIEGO, April 7, 2009 — Single Touch Systems, Inc., (OTCBulletinBoard: SITO) Single Touch is pleased to announce the launch of a mobile donations program in association with CharityCall and Truist. Single Touch is a leading innovator in mobile commerce and direct response solutions and Truist is the leading provider of global philanthropy solutions. Callers can make donations to a charity or cause of their choice simply and efficiently by calling #505.
Single Touch's Abbreviated Dial Code platform enables consumers to easily use their mobile phones to connect to businesses by simply dialing a short number, such as #505. Single Touch is the industry leader of Abbreviated Dial Codes in America with ongoing marketing programs active with Black Entertainment Television (#BET), MTV (#MTV), www.poundtaxi.com (#TAXI) and many more.
Truist delivers innovative technology and services in over 50 countries, representing a cumulative $2.5 billion in charitable contributions.
"Charity Call is thrilled to be able to bring together market leading mobile technology from Single Touch and the reach of Truist as part of the Charity Call solution," says CharityCall Founder & President Robert A. Jones.
"Truist is committed to connecting contributors with worthy causes around the world," said Truist Executive Vice President Ron Vassallo. "Our partnership with CharityCall offers a new way to fulfill that commitment that is convenient, secure and innovative."
"Making an easier connection between a donor and their selected charity by dialing #505 is an important process made simple, instantaneous, trackable and most of all, gratifying to both parties" says Anthony Macaluso, CEO of Single Touch Systems.
CharityCall leverages Truist's relationships with over 1,000 charities to facilitate immediate one-time donations from caller's mobile phones. Single Touch's ADC makes it easy for callers to dial, select a charity of their choice and accept the charges to make a charitable donation which then appears on their wireless bill.