Web Watch: Simply Successful
And while the simple, no-nonsense style of this Web site suits Sheltering Arms’ mission and target audience, integrating bright, cheery, large photographs with the bright, cheery color palette could add more of a human touch. Adding a column for announcements or ads for its services, and making tabs and type on the main navigation larger so it’s more obvious where to begin are other simple ideas that Sheltering Arms can implement to enhance its site.
Sarah Durham is founder and principal of Big Duck, a nonprofit communications firm in New York City. Contact: firstname.lastname@example.org.