Web Watch: Simply Successful
Sheltering Arms plays to its audience by cutting home page clutter.
Web site usability studies have shown that most people’s eyes move in a clockwise direction as they review a Web page, and that this navigation approach (main on top, sub on the left) often is the easiest and most expected. As an organization targeting a general and aging population, Sheltering Arms is wise to use traditional navigation structures so its visitors can focus on content instead of trying to figure out where the information they’re looking for might be.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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