Seven Tips for Fundraising Success
7) Seize the day. Take advantage of unique opportunities to contact donors and net additional donations. LAF added a campaign during last year’s Tour de France consisting of direct mail, a newsletter and e-mail. The organization sent a mailing with a letter from Lance updating donors on the tour to its general file, and sent a package actually mailed from France to major donors of $100 or more.
Mark Oehlshlaeger can be reached via www.merkledomain.com