Seven Tips for Fundraising Success

On the final day of the DMA Nonprofit Federation 2006 New York Nonprofit Conference earlier this month, some of the most creative craftsmen in the industry came together in a session and presented some of their most successful campaigns of late. Among them was Mark Oehlshlaeger, creative director at Merkle/Domain, who talked about the company’s work creating the Livestrong direct-mail campaign for the Lance Armstrong Foundation. In his presentation, Oehlshlaeger shared his seven steps to fundraising success: