Seven Cause Marketing Musts and Must-Nots
May 23, 2006
By Abny Santicola, editor, FS Advisor
The final chapter of the book "Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits" by Jocelyne Daw, a hands-on guide to cause marketing featuring advice and case studies, leaves readers with seven golden rules and seven deadly sins of cause marketing.
- People:
- Abny Santicola
- Jocelyne Daw
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