Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!

The two days of sessions were free-flowing and a lot of fun. We came up with a host of screwball business models that would capture eyeballs, which in turn would capture the interest of investors. But being schooled in direct marketing — which is accountable down to a gnat’s eyebrow in terms of revenue, costs and return on investment — I kept dumping ice water on the proceedings. “How will we get paid?” I kept asking.