In the Trenches: Savvy Approach to Production Can Help Slash Your Bottom Line

Pick the right size print shop
Components in a direct mail package can vary from one-color envelopes to full-color brochures. Print shops vary, as well — from small copy shops to large, state-of-the-art facilities. Not all printers are appropriate to handle every component of your campaign. The best solution is to match the work to the capabilities and expertise of the shop.