Same Script, Different Cast: How Social Networking Can Learn From E-mail
It’s not just technology. E-mail Internet service providers also have different business rules and quality standards. What permission level is required to send e-mail? How many messages are too many? How many complaints are acceptable? What’s the best way to resolve problems? In the same way, different social networking sites will have different best practices for messaging to their users.
With so many similarities between social networking and e-mail, I’m optimistic that we will be able to learn from our experiences with e-mail and avoid some of the same mistakes. Already it’s clear that social networking sites have better user feedback than with e-mail and are using this to build more sophisticated reputation systems. The e-mail deliverability community should be working together with the social networking community to make sure the new reputation systems have sender feedback, dispute resolution and transparency built in from the beginning.
Joshua Baer is the general manager of emerging media at Datran Media, an online marketing services firm based in New York. Joshua can be reached at em+C@joshuabaer.com. You can also reach him at his blog at www.austinpreneur.com.